Words by Safi Tshinsele-Van Bellingen
I knew well Central, East and Southern Africa but I was less familiar with West Africa. In late 2017, I moved to Ghana and shortly after to Senegal. In Senegal, I was automatically amazed with the wide variety and use of natural ingredients ranging from Baobab oil to Hibiscus (bissap) and Moringa oil to name a few. I didn’t know well about Moringa and randomly tried it to heal a scare. The results were beyond what I had excepted: the scare was healing faster and better. From that point I started to research on Moringa and all its benefits.
The first product we launched is Glow Divin, sourcing the best Moringa oil we could find. The oil is multipurpose as you can use it for your face, body and hair to target various concerns. A year later, we added two more products completing the Divine range. We work with trusted laboratories expert in developing formulas using mainly natural ingredients. Each product takes time to create as it undergoes many trials and efficacy test to come up with a product of quality and distinctive properties.
We have a worldwide vision and ambition. In the future, we plan to develop more products following the vision that
"Nature is full of innovative plants with the potential of disrupting the beauty industry".
Our next range of products will focus on a plant widely use in West Africa for culinary purposes with high-potency for the skin. We also plan to extend the next range to body products.